Tories’ clever media strategy will snare Lib Dems
Yesterday saw the Conservative Lib Dem coalition announced fundamental reform of the NHS the progress of which will go al long way to defining the government and its legacy.
And yet Jon Snow introduced Channel 4?s coverage by telling us that the health secretary, Andrew Lansley, would not be giving interviews. At first sight that’s an outrageous position to take, but no worries, a Lib Dem minister is on hand to promote the reforms.
This is a brilliantly simple strategy for the Tories, who not only get to implement their reform programme without compromise but have the Lib Dems sell it for them. In this way the junior partner in the coalition gets its ego boosted — hey we’re in power! — while being inextricably linked with the most controversial reforms, reforms it will never be able to deny supporting.
As each day passes, so it will be increasingly difficult for the Lib Dems to explain to voters what it is that makes them different from Conservatives. And without a point of difference, they have nothing to sell to the electorate.
The Tories have them in a deadly embrace.
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