Times paywall success
The Times has revealed that a whopping 25.6 percent of readers who are confronted by the newspaper’s new paywall pay-up which apparently equates to retaining one in ten readers.
Back in September 2009, I forecast that readers would pay despite survey evidence that just one in twenty would do so. The Times has confounded that survey prediction even though its competitors continue to give their content away.
It seems that only the Daily Mail has been able to make the free to air advertising supported model pay, but only by turning itself into a semi-pornographic celebrity gossip sheet.
The Times’ competitors will either disappear or follow suit. As that process proceeds so the Times will find it easier to recruit.