Social media and the emperor’s new clothes
The public relations industry is certainly embracing the social media revolution. Surfing the web it’s hard not to trip over somebody who’s fallen over themselves in the rush to be with it.
I’ve no idea how I’d manage my own online presence without Floati to help me rise above it all and obtain that essential helicopter view.
But I do wonder how many (and I hate to use this phrase) ordinary consumers are having everyday conversations with their favourite brands. I fear that some social media is benefitting from an emperor’s new clothes effect; nobody in public relations or marketing communications dare say something’s a fad for fear of looking like someone’s aged grandparent.
This humble IT guy can afford to be more blunt, while those in the game demand that conversation be two-way; loves that pple r taking to Twitter – but hates that pple r using it as a broadcast channel – good following is as important as followers.
There are great many conversations about conversations, but are our publics buying in? Tweeting on Twitter is all very well, but is anyone Tweeting back?
Don’t get me wrong. Conversations are where it’s at. We need to engage our publics if we are to understand how reputations have been formed, become more socially responsible, create products and services that fulfil and all the rest. But not every medium is right for that.
I have doubts about Twitter.
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