Comments on: Pity the media buyers http://www.pr-consultant.co.uk/pity-media-buyers/ Sat, 05 Nov 2011 22:00:12 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Stephen Newtonhttp://www.pr-consultant.co.uk/pity-media-buyers/comment-page-1/#comment-38 Stephen Newton Mon, 06 Nov 2006 23:37:00 +0000 http://www.pr-consultant.co.uk/2006/04/pity-media-buyers.html#comment-38 Hi Nic<BR/>I think I agree with you -- like I say 'they're certainly not redundant and we'd all do well to support them in their fight with the duopolists' -- and I'm sorry if that didn't come across strongly here.<BR/><BR/>Buying Google Ads isn't always as straightforward as it seems (or Google would like us to believe). It's not a very exciting view, but I think we'll always need planners and those planners that adapt to the new media will do better than does who don't.<BR/><BR/>Stephen Hi Nic
I think I agree with you — like I say ‘they’re certainly not redundant and we’d all do well to support them in their fight with the duopolists’ — and I’m sorry if that didn’t come across strongly here.

Buying Google Ads isn’t always as straightforward as it seems (or Google would like us to believe). It’s not a very exciting view, but I think we’ll always need planners and those planners that adapt to the new media will do better than does who don’t.

Stephen

]]> By: Nic Mithamhttp://www.pr-consultant.co.uk/pity-media-buyers/comment-page-1/#comment-39 Nic Mitham Mon, 06 Nov 2006 23:13:00 +0000 http://www.pr-consultant.co.uk/2006/04/pity-media-buyers.html#comment-39 I think the reason Google dropped agency commission for media buyers wasn't related to the ability of a media buyer. Instead, it was more to do with the fact that their market share is so strong and Adwords is such a compelling part of the media mix that advertisers would place media buys on their sites anyway - i.e. they wouldn't need a media buyer (well, actually a media planner) to make the recommendation.<BR/>What are your views on media planners? I think the reason Google dropped agency commission for media buyers wasn’t related to the ability of a media buyer. Instead, it was more to do with the fact that their market share is so strong and Adwords is such a compelling part of the media mix that advertisers would place media buys on their sites anyway – i.e. they wouldn’t need a media buyer (well, actually a media planner) to make the recommendation.
What are your views on media planners?

]]>