Online copywriting: does quality matter?
Over on the other side, I’ve a video blog on this week’s Stand Up For Journalism rally.
As new media grow in importance, so new business models emerge; my blogging is profitable thanks to advertising like this for the children’s toy Puppy Grows and Knows Your Name. These tongue in cheek advertorials are fun to write without being out of character with the rest of the blog.
But their success depends not on the response of regular readers, but on those who come across the advertorial after searching for the product on, say, Google. And a Google search position owes little to quality writing, which can even hurt a ranking.
Yet in the case of established media outlets and of broadcast and print, quality does matter. Sadly many media owners have too readily adapted to a new role as managers of decline, increasing profit by reducing cost and with that their ability to deliver quality journalism that cannot be displaced by bloggers and other low cost new media types.
This trend does not only threaten newspapers’ standing in the communities they serve, but betrays a wider social responsibility to hold those with power to account.
Comments (One comment)
i don’t understand how this puppy grows thing works. so you write something about a product and post it on your blog. so what happens then? sdverts link to it? how much is that worth then? per hit? is it really worth it? and hoiw do you choose the product. do you test it? do you get invited to test it? is your editorial independence compromised?
Friend / November 10th, 2007, 12:30 am / #
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