Northumbria Police gold turns to mush

Northumbria Police gold turns to mush

Putting oneself up for a gong in the crisis communications category of a public relations awards scheme must always be risky; you don’t want to remind people of what when wrong.

So pity Northumbria Police who were so pleased that they had ‘prevent[ed] local disorder after a tragic death and… prevent[ed] misreporting while an investigation was carried out’ that they submitted themselves for a North East PRide Award. They won gold.

Not so impressed were the family of sixteen-year-old Hayley Adamson who, the award submission admits, was killed by a police officer who was found guilty of death by dangerous driving. Worst still, as the Daily Mail reports, the family are playing a leading role in a campaign to force all emergency services to use their lights and sirens when breaking the speed limit.

Naturally, that tabloid is having much fun with the story which shows that PR people should always be shy about taking credit.

Comments (2 comments)

Northumbria Police, last week I saw one of them indicate left and turn right, I reported him, on Sunday I saw another turn at a junction without indicating, that inidcates the problem may be the teaching of driving skills (or lack of).

Raymond / September 6th, 2010, 4:30 pm / #

good

remo / October 26th, 2010, 7:10 am / #

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