Million Pound Gallery: jumping on bandwagons
Student Alex Tew’s making a million dollars selling pixels has got plenty of people kicking themselves and some, like Million Pound Gallery, are advertising widely on the web in an attempt to jump on the bandwagon.
I can’t see it working for the newbies. As the Financial Times points out what did for Alex was mainstream, that is off-internet, media getting excited about a good novelty story in which a clever young man gets rich without really trying. Now Alex has done it, the novelty’s worn off and the copycats are just that and of no real interest to anybody.
The lesson for public relations is that if you want to create a buzz online, push the offline media’s buttons.
Contact Stephen Newton
Comments (6 comments)
in spanish!
Anonymous / January 17th, 2006, 10:22 pm / #
I reckon you might be wrong. Well certainly with regards to the millionpoundgallery. Uptake seems to be going swimmingly. This may be due to not having any porn or banner advertising on there. I have been studying this craze for a while and I appreciate your comments for other sites but as for the the millionpoundgallery maybe its a one off case which has got the formula right.
PR Guru / January 23rd, 2006, 11:25 pm / #
I believe that because the idea is still a relatively fresh one, in the world of web media, there is still room for advertisers to ‘get in on the act’ of the Million Pound Gallery or similar sites, and still see a good return on their investments. The beauty The Million Pound Gallery is that the space is dedicated to UK only businesses and is refreshingly free of pornogrphic site advertising also. New additions are appearing on the site daily, pointing to the fact that the advertisers themselves see this as a useful, value for money, advertising media which will be effective in generating web traffic. The quality of companies investing in the advertising space on The Million Pound Gallery is surely testament to that.
NetCrawler / January 31st, 2006, 3:54 pm / #
I am hoping to prove you wrong with the launch of Pixads UK. It’s a Pixel advertising site with a twist. Pixads UK is organising pixel adverts in a web directory structure, which will target better what visitors are looking for. Pixads is also specific to UK websites.
Anonymous / February 3rd, 2006, 9:21 pm / #
Hello fellas.
This is Johnny. I invite you all to have a look to my site and tell my what you think of it.
As with all pixel ads sites after Alex Tew/s the idea isn’t original whatsoever but I think I at least offer a totaly brand new layout, which any other pixel advertising site I’ve seen so far lacks of. I also offer a prize of a quarter million pound to one of the advertisers, and my aim is to provide worldwide coverage.
I think it really doesn’t matter wheather you target UK business only or not, as the world is, fortunetely or not, truly globalized.
Regardless of where you advertise from, the buyer can be anywhere in the world, just need to pay postage.
Anyways, that’s my thought
Johnny / March 5th, 2006, 3:54 am / #
I have found this version, looks a tad smarter han the rest, might just stand a chance http://www.clickboxer.com
Anonymous / July 24th, 2006, 10:45 am / #
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