Comments on: Media too dependent on public relations industry http://www.pr-consultant.co.uk/media-dependent-pr/ Sat, 05 Nov 2011 22:00:12 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: K McAuleyhttp://www.pr-consultant.co.uk/media-dependent-pr/comment-page-1/#comment-42944 K McAuley Sun, 28 Mar 2010 20:30:57 +0000 http://www.pr-consultant.co.uk/?p=765#comment-42944 I think the media as a whole has become to dependent on PR practitioners, they seem to lack a sense of urgency when it comes to getting a story and are quite happy to wait for the story to appear on there desk. Now there are certainly financial constraints that affect journalists nowadays but the ease at which they receive information from PR practitoners has perhaps not given them enough drive to fight for more rights and more money. I think the media as a whole has become to dependent on PR practitioners, they seem to lack a sense of urgency when it comes to getting a story and are quite happy to wait for the story to appear on there desk. Now there are certainly financial constraints that affect journalists nowadays but the ease at which they receive information from PR practitoners has perhaps not given them enough drive to fight for more rights and more money.

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