Chrome poster campaign: advertising online not enough
Manchester’s poster sites are increasingly dominated by ads for Google Chrome, Google’s browser. As an early convert, I’m disappointed to see that it has only just overtaken Safari to become the third most popular browser.
Given that Chrome is to evolve into an operating system, this lack of success so far must be causing concern. Google has gone to war with Microsoft in a big way, determined to kill Internet Explorer from the inside out if it has to: Google Frame is an add-on that effectively converts Internet Explorer into Chrome. The idea is that people working in corporate environments wedded to Microsoft can take get used to Chrome.
Yet the poster campaign is surely a sign that Google is way behind in its battle plans. Advertising Chrome on its homepage — the most viewed page on the web — has been ineffective and the internet giant has been forced to turn to more traditional advertising methods.
Comments (2 comments)
I am a FreeBSD and Linux user. I fail to get excited about Chrome because after being available for a year on Windows it is still only available as a Beta on Mac and Linux. Hardly the browser for “Everyone” as advertised.
Steve Barker / January 9th, 2010, 5:01 pm / #
It is strange Chrome. I saw this poster under a bridge, seriously that is where it was,guess where near my local Lidel. The shabby end of town.
I think why not advertise it on google somewhere, that would cost them zero. I think this is the challenge for Google. This is my favourite subject is that they are growing like MacDonalds in the late 1970s or early 80s. The pace is manic and they are making too many advertising mistakes.
I am quite a postive person but I find some multi-national companies make very amateur decisions sometimes. The budget of advertising went mostly into launching Wave but they chose to hype Buzz. Each launch needs (product launch) to be done with the greatest impact, passion and cost effectiveness with regards the Chrome launch.
Showing you my positivity, I suggest these are some of the most innovative, well designed products and they are not hitting the target market the way apple products hit the intended market.
Dara Bell / February 21st, 2010, 2:19 am / #
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