Google ASA deal is good for online advertising
The Advertising Standards Authority’s expanded remit to include Google ads is a topic for debate at Brand Republic.
The Reading Room’s Margaret Manning suggesting the ASA is acting like King Canute and Google like Caligula, which is a rather silly thing to say. Google has always tried to regulate its advertising programmes; if it didn’t we’d be overwhelmed by pornography. eBay’s Alex Marks naïvely suggests that the crowd will weed out the rubbish, but I doubt this.
Instead Google’s agreement with the ASA will go some way to providing a consistent approach to advertising regulation on- and off-line and that has to be a good thing.
Sometimes it seems commentators fall over themselves trying to embrace what they perceive to be the new ways of working — wise crowds operating in open source environments — forgetting that lynch mobs are crowds too.
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