London’s Evening Standard says sorry

Sorry for being negativeVeronica Wadley and Paul Dacre, former editor of London’s Evening Standard and editor-in-chief of Associated Newspapers (as well as the Daily Mail), must be fuming at the newspaper’s current advertising campaign, which sees the new owner and editor asserting themselves with a high profile apology to Londoners for being so rubbish.

It is a brave campaign that risks upsetting loyal readers, but the simple truth is that there are not enough miserable curmudgeons living in London to make the Standard profitable. The title was not commercially viable as a Daily Mail clone.

Now, with rumours flying that Dacre may be about to stand down as Daily Mail editor, it’s tempting to wonder if any more apologies might be imminent from Northcliffe House.

Posted at : May 6th, 2009 - 12:19 pm
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