Comments on: Daily Mail readers ‘misunderstood’

By: Loladin

Loladin — Mon, 05 Nov 2007 15:23:37 +0000

Loladins read the papers.

By: Stephen Newton

Stephen Newton — Tue, 08 May 2007 10:47:28 +0000

Thanks for the comment Nicola. You kind of imply that advertisers should feel obliged to pitch their wares to everyone. Of course that isn’t true and advertising needs to be carefully targeted to be effective. And if advertisers have a poor impression of Daily Mail readers, that’s the Daily Mail’s fault and their problem to deal with.

By: Nicola Geraghty

Nicola Geraghty — Sun, 06 May 2007 17:07:25 +0000

I find it pretty outrageous that advertisers are willing to disregard a whole section of society. Isn’t it a pretty big section too? The Daily Mail is the second daily behind the Sun for circulation. You are correct in pointing out also that advertisers shouldn’t make the mistake of assuming The Daily Mail’s readers ascribe entirely to its politics. In the Internet age, many would argue that the relevance of press political allegiance is decreasing. Even if they are as radical as what they read, does that really mean they are not worth marketing to? They are still consumers like the rest of us, after all. Tough job, though, whoever ends up bearing the burden