Comments on: Credible marketing messages http://www.pr-consultant.co.uk/credible-marketing-messages/ Fri, 05 Mar 2010 20:28:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stephen Newton http://www.pr-consultant.co.uk/credible-marketing-messages/comment-page-1/#comment-49 Stephen Newton Tue, 26 Sep 2006 23:44:00 +0000 http://www.pr-consultant.co.uk/2006/08/credible-marketing-messages.html#comment-49 Hi Russ<BR/>Well it isn’t easy because it’s not all good simple news. I guess that while I conclude by saying the industry needs to engage with the public in a credible way I don’t spell out how to do it.<BR/><BR/>I think it all comes down to being open and honest. That means explaining the real issues surrounding energy supply in a way people can understand. Some may not understand, of course, but that doesn’t mean they shouldn’t try. Hi Russ
Well it isn’t easy because it’s not all good simple news. I guess that while I conclude by saying the industry needs to engage with the public in a credible way I don’t spell out how to do it.

I think it all comes down to being open and honest. That means explaining the real issues surrounding energy supply in a way people can understand. Some may not understand, of course, but that doesn’t mean they shouldn’t try.

]]> By: Russ Hardy http://www.pr-consultant.co.uk/credible-marketing-messages/comment-page-1/#comment-50 Russ Hardy Tue, 26 Sep 2006 23:29:00 +0000 http://www.pr-consultant.co.uk/2006/08/credible-marketing-messages.html#comment-50 Hi Stephen,<BR/><BR/>As a consumer I find the 'Live life to the full' messaging laughable.<BR/><BR/>I'm interested in how do you think they (and other power companies)should have handled the price rise issue?<BR/><BR/>I find the mixed message of "We have to put our prices up" combined with "fix your prices for X years" cynical and confusing.<BR/><BR/>Cheers,<BR/>Russ. Hi Stephen,

As a consumer I find the ‘Live life to the full’ messaging laughable.

I’m interested in how do you think they (and other power companies)should have handled the price rise issue?

I find the mixed message of “We have to put our prices up” combined with “fix your prices for X years” cynical and confusing.

Cheers,
Russ.

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