Consumers stay ethical through downturn
Ethical businesses have a greater dependence on public relations support, as a responsible corporation will be keen to engage in a genuine dialogue with its stakeholders. So news that the Co-operative Bank’s ninth annual Ethical Consumerism Report indicates that consumers are holding on to their ethics despite the economic downturn is good for PR.
The report coincides with Starbucks decision to go all Fairtrade in the UK and Ireland; the world’s leading coffee chain reckons shoring up its ethical position is the best way to fight flagging sales.
Let’s hope others take note and follow.
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