Branson’s Vegas PR stunt: so wrong it’s right
Richard Branson apparently conducting the Bellagio fountains was probably not that great a publicity stunt in itself. I reckon it’s a bit: ‘who cares?’
But the stunt appearing to go wrong with Branson and a model falling into ‘ice-cold water’ was great, securing a nice big piece in the Daily Mail. The Virgin boss is someone we all love to see coming a cropper and now we all know that Virgin Atlantic fly direct to Las Vegas (something of which I’ve made a mental note).
But having just returned from Las Vegas I can assure readers that falling into the Bellagio’s lake at this time of year almost certainly came as a mighty relief to the overdressed pair.