PR Business Vs PR Week
I can’t help thinking that PR Week’s decision to give itself away to CIPR members is the result of the heat of competition from new kid on the block PR Business, which distributed last week’s CIPR house magazine, Profile (now available by RSS, following comment from here).This good news means I can reallocate £79 to the ents budget.
There certainly seems to be room for two public relations weeklies, something helped by PR Business having adopted a very different style to PR Week. The latter has got very lazy, allowing itself to be dominated by contract news. Which public relations agencies are fighting it out for the latest blue chip client to review, is of very little interest to the 82 per cent of PRs who work in-house and of limited interest to the 75 per cent who work outside of London. PR Business started out a bit dry and puffy, but is certainly finding its feet (although I’m sure I’m not the only one to find the Ask DD page a bit creepy).
Interestingly, they both put Cadbury’s troubles on their front pages this week. Characteristically PR Week led on who’s won the crisis management account, while PR Business focussed on the more interesting issue of how badly the crisis has damaged the chocolate manufacturer’s reputation.
Contact Stephen Newton
Comments (2 comments)
The Ask DD page is not just creepy but positively alarming - some of the advice he gives sounds more like it was written in the 1980s/90s rather than 2006!
Stuart Bruce, BMA PR / July 3rd, 2006, 6:35 pm / #
You should see the website.
Stephen Newton / July 4th, 2006, 12:08 pm / #
Post a comment