How advertising lost its freedom
Advertising industry trade title, Campaign, is fighting for advertisers’ freedom with an online petition that couldn’t be more woolly: ‘resist further restrictions to responsible advertising.’
It’s good to know that nobody is suggesting irresponsible advertisers like… say… well… whoever… should be free to do as they please.
The battle cry opens with an apparent eulogy to tobacco advertising before descending into a confused rant about the need to appease Old Labour Socialism, that later concedes that Conservative leader David Cameron has hit out at advertising that ‘sexualises children’. Ticking the box marked responsible on advertising like this, is unlikely to win the industry many friends.
This all implies an apparent consensus that advertising works which should benefit the industry, but the other side of that coin is that it willl have to accept some responsibility for outcomes it helps bring about.
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