The power of Jamie Oliver & New Year, New Consumers

Creative agency The Fish Can Sing (it’s a literary reference) has named Jamie Oliver top of its class of 2006 (sic) for having so much influence over the middle classes. I don’t doubt Oliver’s power: Jamies’ School Dinners was probably the most impressive campaign of 2005. However, the method of selection is unclear and the inclusion of Carol Thatcher (just because she won I’m a Celebrity Get Me Out of Here) is rather dubious.

More challengingly they’ve had a go at naming the stereotypical characters we can expect to define the zeitgeist of 2006. Marketing budgets should be directed at Normal Actuallys, Loft Dwellers and Posh Chavs (like Prince Harry). Whatever.

Posted at : January 6th, 2006 - 9:58 am
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Comments (One comment)

Isnt Jamie Oliver trying to be a Conservative MP? Sounds like he’s turned power mad to me! That crazy guy!

Paul / January 6th, 2006, 9:00 pm / #

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