Trump Super Premium Vodka: celebrity endorsement II
‘Subconsciously, I think I’m not into people who drink’
– Donald Trump
Donald Trump’s Trump Super Premium Vodka by Drinks America makes for an interesting celebrity endorsement given his views on people who drink.
If the idea of obtaining a celebrity endorsement is to appeal to those who, perhaps secretly, perhaps subconsciously, aspire to that celebrity’s lifestyle then it’s interesting to see how people might react to a T&T (Trump and tonic) drinker. Fortunately, instant opinion is what blogs are for and a quick Google Blog Search reveals just seventeen (about to be eighteen) posts on the subject.
Top of the pile is Deidre Woollard, who certainly appears to be someone who drinks. She seems put off by the ‘Trumptacular hyperbole’ and Trump’s apparent lack of drinks knowledge. She recommends another celebrity tipple, McMahon Perfect. Apparently he’s Johnny Carson’s sidekick and clearly has more street cred. New York Hotlist simply asks; ‘Can you imagine what kind of asshole you will seem like when you order one?’. Fish Are Friends Not Food asks if they’ll be a free hair piece with 40oz purchase. And so it continues.
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Comments (One comment)
Marketing can overcome quite a few obstacles, but there are probably more that it can’t overcome, one of which is a lack of conviction. Not even the most effective marketing campaign or the largest advertising budget will help you achieve much success selling a product or service that you don’t belive in. Recently, Donald Trump has been working on plans to launch his own branded premium vodka which is slated to be available by the summer of 2006. Donald Trump commented, “Trump Super Premium Vodka is a big idea. Drinks Americas’ management team understands our vision for the Trump trademark. The Premium Vodka category is where the very best of fashionable spirits brands compete. That is the place for the Trump brand. By the summer of ‘06, I fully expect the most called for cocktail in America to be the “T&T” or the “Trump and Tonic”. We are very excited that Drinks Americas will be leading this initiative and look for great success.”
It will fail.
There is one key reason this product will not stay around — over the years Donald Trump has been vehemently against alcohol, does not drink at all, avoids people that do, and has even lost his brother to alcoholism. He has publicly spoken out against alcohol on many occasions. The initial launch will probably go well because of the novelty and the money that is going into it, but if the product lasts longer than six months I will be very surprised. I don’t think people will buy a product branded under these circumstances over the long term. I wish the best of luck to Donald and the Trump organization in this endeavor, but my professional opinion is that it will be a dismal failure.
If you are going to try to promote and sell a product it should be one that you believe in and can really get behind.
Rastus Maier / January 9th, 2007, 2:45 am / #
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